Privacy Policy

About This Policy

This Privacy Policy describes how Cherry Hill Recovery Center ("we," "our," or "us"), located at 1930 Marlton Pike East, Cherry Hill, NJ 08003, collects, uses, and protects information you provide when visiting our website at cherryhillrecoverycenter.com or when contacting us about our addiction treatment services.

Because we provide substance use disorder treatment services, we are subject to both the Health Insurance Portability and Accountability Act (HIPAA) and 42 CFR Part 2 — the federal regulation governing the confidentiality of substance use disorder patient records. 42 CFR Part 2 provides protections that in many ways exceed standard HIPAA requirements. Both are described in this policy.

Information We Collect

Information You Provide to Us

When you contact us, submit a form, or request a service through our website, we may collect the following information:

• Your name, phone number, and email address
• Date of birth (when provided for insurance verification)
• Insurance provider, member ID, and group number (when provided for insurance verification)
• Information about the substance use concern you are seeking help with (when voluntarily provided through intake forms)
• Any other information you choose to share with us through written messages, emails, or phone calls

Information Collected Automatically

When you visit our website, certain information is collected automatically through cookies and similar tracking technologies:

• IP address and general geographic location
• Browser type and operating system
• Pages visited, time spent on pages, and navigation paths
• Referring website or search query that brought you to our site
• Device type (desktop, mobile, tablet)

Analytics and Advertising Tools

Our website may use the following third-party tools that collect information about your visit:

• Google Analytics — to understand how visitors use our website. Google's privacy policy is available at policies.google.com/privacy
• Google Ads — to measure the effectiveness of our advertising. We do not use remarketing lists that identify individuals as seeking addiction treatment.
• Facebook/Meta Pixel — if active on this site, this tool helps us measure ad performance. We configure this tool to limit data collection in compliance with healthcare advertising guidelines.

You may opt out of analytics tracking by adjusting your browser settings or using the Google Analytics opt-out browser add-on available at tools.google.com/dlpage/gaoptout.

How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiry about our treatment programs
• To verify your insurance benefits on your behalf
• To schedule assessments and appointments
• To send you information you have requested about our services
• To send you follow-up communications if you have consented to be contacted
• To send automated SMS text messages if you have provided SMS consent — you may opt out at any time by replying STOP to any text message from us
• To improve our website and understand how visitors use it
• To comply with legal and regulatory requirements

We will never sell, rent, or trade your personal information to any third party for their marketing purposes.

HIPAA — Your Health Information Rights

As a healthcare provider, Cherry Hill Recovery Center is subject to the Health Insurance Portability and Accountability Act (HIPAA). Your protected health information (PHI) — which includes any information that identifies you and relates to your health condition or treatment — is handled with the highest level of confidentiality and is protected by law.

How We Use and Disclose Your Protected Health Information

We use and disclose your protected health information only in the following circumstances:

• Treatment and care coordination — to provide, coordinate, or manage your addiction treatment and related services
• Payment — to obtain payment for services provided, including insurance billing and benefits verification
• Healthcare operations — for internal administrative and quality improvement purposes
• When required by law — including in response to lawful court orders or legal proceedings
• With your written authorization — for any other purposes not described above, we will obtain your written consent first

Your HIPAA Rights

You have the following rights regarding your protected health information:

• Right to inspect and copy your health records
• Right to request amendments to your records
• Right to request restrictions on certain uses and disclosures
• Right to request confidential communications
• Right to an accounting of disclosures of your PHI
• Right to file a complaint with our office or with the U.S. Department of Health and Human Services at hhs.gov/hipaa — we will never retaliate against you for filing a complaint

42 CFR Part 2 — Substance Use Disorder Confidentiality

Because Cherry Hill Recovery Center provides substance use disorder treatment services, we are also subject to 42 CFR Part 2 — the federal regulations specifically governing the confidentiality of substance use disorder patient records. These regulations provide protections that in important ways exceed standard HIPAA requirements.

What 42 CFR Part 2 Means for Your Privacy

Under 42 CFR Part 2, records identifying you as a patient at a substance use disorder treatment program — or information that would identify you as having or having had a substance use disorder — may not be disclosed without your written consent except in very limited circumstances.

Specifically, we cannot disclose the fact that you have sought treatment, are receiving treatment, or have received treatment for a substance use disorder to most third parties — including employers, family members, law enforcement, and other healthcare providers — without your signed written consent that specifies exactly what information may be shared, with whom, and for what purpose.

Permitted Disclosures Without Consent Under 42 CFR Part 2

The limited circumstances in which disclosure is permitted without your written consent include:

• Medical emergencies, to the extent necessary to meet the emergency
• Communications within our program among treating staff for treatment purposes
• Audits and evaluations by regulatory oversight bodies as required by law
• Court-ordered disclosures meeting specific legal requirements of 42 CFR Part 2
• Reporting of crimes committed on our premises or against our staff

Your Rights Under 42 CFR Part 2

You have the right to:

• Receive a written summary of these confidentiality protections
• Consent in writing to any disclosure of your substance use disorder treatment records
• Revoke any consent you have previously given
• File a complaint about any violation of these protections with the Substance Abuse and Mental Health Services Administration (SAMHSA) or the U.S. Attorney's office in the district where the violation occurred

SMS Text Message Communications

If you provide your phone number and consent to receive text messages from Cherry Hill Recovery Center through our website forms, we may send you automated text messages related to your inquiry — including confirmation of received requests, appointment reminders, and follow-up communications.

• Message frequency varies based on your inquiry and preferences
• Message and data rates may apply
• You may opt out of all SMS communications at any time by replying STOP to any text message from us
• After opting out you will receive one final confirmation message — no further messages will be sent
• To opt back in reply START

Your consent to receive SMS messages is never required as a condition of receiving our services. Declining SMS communication will not affect your ability to contact us or receive treatment.

Cookies and Tracking Technologies

What Are Cookies?

Cookies are small text files stored on your device by your web browser when you visit our website. We use cookies to improve your experience on our site, understand how visitors use it, and measure the performance of our services.

Types of Cookies We Use

Strictly Necessary Cookies — Required for the website to function. These cannot be disabled. They include session cookies that keep you logged in and security cookies that protect form submissions.

Analytics Cookies — Used to understand how visitors interact with our website through tools like Google Analytics. This information is aggregated and anonymized and does not identify individual users.

Advertising Cookies — Used to measure the effectiveness of our advertising campaigns. We take specific steps to limit the use of advertising cookies in ways that could identify individuals as seeking addiction treatment.

Managing Cookies

Most web browsers allow you to control cookies through your browser settings. You can choose to refuse all cookies, accept only certain cookies, or be notified when a cookie is set. Please note that disabling certain cookies may affect the functionality of our website.

Information Sharing and Third Parties

We do not sell, rent, or trade your personal information to third parties for marketing purposes under any circumstances.

We may share your information with trusted third-party service providers who assist us in operating our website and conducting our business — including technology providers, email delivery services, and analytics platforms. These providers are contractually required to maintain the confidentiality of your information and may not use it for their own purposes.

We may disclose your information as required by law, court order, or government authority — and always subject to the limitations of HIPAA and 42 CFR Part 2 described above.

We may share non-identifying, aggregated statistical information about our website visitors for purposes such as describing our services to prospective partners. This information does not identify any individual.

Data Security

We take reasonable technical and administrative measures to protect your information from unauthorized access, disclosure, alteration, and destruction. Measures we employ include:

• SSL encryption (HTTPS) for all data transmitted through our website
• Encrypted storage of sensitive form submissions
• Access controls limiting data access to staff who need it for their specific role
• Secure server infrastructure
• Regular security assessments

No data transmission over the internet can be guaranteed to be completely secure. While we take all reasonable precautions, we cannot guarantee the absolute security of information transmitted to or from our website.

Children's Privacy

Our website and services are intended for adults aged 18 and older. We do not knowingly collect personal information from children under 18. If you believe a child under 18 has provided us with personal information, please contact us immediately and we will take steps to delete that information.

If you are under 18 and seeking help for a substance use concern, please call us directly at 856-200-3127 and we will help direct you to appropriate resources.

California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• The right to know what personal information we have collected about you
• The right to request deletion of your personal information
• The right to opt out of the sale of your personal information (we do not sell personal information)
• The right to non-discrimination for exercising your privacy rights

To exercise these rights, please contact us using the information below. Please note that these rights are subject to the federal healthcare confidentiality protections described above — in cases of conflict, HIPAA and 42 CFR Part 2 govern.

Links to Other Websites

Our website may contain links to third-party websites — including insurance company portals, crisis resources, and professional organizations. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party site you visit.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically. Your continued use of our website after changes are posted constitutes your acceptance of the updated policy.

Contact Us

For questions about this Privacy Policy, to exercise your rights, or to report a privacy concern, please contact us:

For HIPAA complaints, you may also contact:

U.S. Department of Health and Human Services

Office for Civil Rights

hhs.gov/hipaa/filing-a-complaint

For 42 CFR Part 2 complaints, you may also contact:

U.S. Attorney's Office for the District of New Jersey

justice.gov/usao-nj